THE AGENCY

compared nearly 800 products with clear male and female versions from more than 90 brands sold at two dozen New York City retailers, both online and in stores.

Findings On average, across all five industries, DCA found that women’s products cost 7 percent more than similar products for men. Specifically:

• 7 percent more for toys and accessories
• 4 percent more for children’s clothing
• 8 percent more for adult clothing
• 13 percent more for personal care products
• 8 percent more for senior/home health care products